After bringing you the news in Google News, Google is now trying to make you read more and be always up to date in what's happening in your favorite topics.
What's the incentive?... Google News badges!
The more you read the higher you'll climb: receiving a Bronze, Silver, Gold, Platinum and finally, the "Ultimate" badge level.
There are over 500 different badges available and you can share them with your friends to show just how much well informed you are about any particular subject.
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