Thursday, August 8, 2013

MixBit- the anti-social Video app from YouTube's co-founders

There's a new video app in town, that will have to prove itself among all other video apps around, particularly the two current giants: Twitter's Vine and Facebook's Instagram. This MixBit (site will be available later today) would most likely pass by unnoticed, if it weren't for the fact that it was created by two of YouTube's co-founders.

At first, this MixBit seems like any other short video apps. You can record up to 16s video clips, but with a strong editing component - the "mix" part - where you can mix up to 256 short clips to create about an hour long movie.

There's just one extra tidbit that might catch you off-guard: the videos are published anonymously, there are no user names, nor comments. Something that might be as frighting as refreshing, depending on how you look at it. In a world where most seek their 15 seconds of fame, and fight for an extra "like/retweet/+1" on their content, this MixBit breaks it all apart and promotes sharing for the simple act of sharing, with nothing in return. Will it succeed or be just a big flop? We'll have to wait and see..

The MixBit app for iOS is already available in the App Store; Android version should popup in Google Play soon.

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