Thursday, June 14, 2012

Internet Explorer 7 Tax

An Australian online store decided it had waited enough for its customers to update to a more recent browser, and to make sure they did they came up with an original way to slightly "nudge" them in the right direction: adding a 6.8% IE7 Tax to anyone using that browser to buy in their store.

The IE 7 browser is now five years old, and completely "obsolete" in technological terms. In fact, even though it's used by just a small number of users, it requires lengthy (and often annoying) special cases and workarounds to make web pages look like they're supposed to, and that's precisely why decided to charge a little bit extra for it.

... I just think there would be lot more situations where we could use similar techniques... don't you?

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