Friday, October 26, 2012

Apple App Store Increases App Prices in Europe


Bad news for most european customers. Apple has decided to bump up its app price tiers in the App Store and the prices we used to know are now... gone.

The app base price of 0,79€ now goes yp to 0,89€ - a 12.6% raise; but that can get even higher, like the 10.49€ apps that will now cost 13.99€ (33% more!).

Here are some tbefore-after prices.
  • 0,79 € | 0,89 €
  • 1,59 € | 1,79 €
  • 2,39 € | 2,69 €
  • 3,99 € | 4,49 €
  • 7,99 € | 8,99 €
  • 10,49 € | 13,99 €
  • 19,99 € | 21,99 €
  • 29,99 € | 38,99 €
  • 49,99 € € | 59,99 €
  • 89,99 € € | 99,99 €
In the USA, the prices have remained unchanged so far, and we have to keep in mind that in Europe, the comission Apple charges the developers is already a heftier 40% (while in the US it's 30% - at least for now.)

Although I don't think this will have a huge lasting impact on customers, other than the first initial "shocked" reaction, as they adjust to the new prices ranges... it's quite odd that Apple has decided to tweak this at this time, when the economic crisis is forcing so many people to save all the cents they can save.

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