Facebook's big event was, unsurprisingly, about what everyone was already expecting. Instagram made it's way to "motion-pictures", meaning: Instagram can now record videos besides the regular photos it has done till now. You can get the updated apps in the App Store and Google Play, and you won't have a hard time figuring out it works, as it's basically the same as before. Only difference is that instead of single snapshots you can now record up to 15s of video, and then apply the usual assortments of effects and also "cinematic video stabilization" if you wish.
Reactions to this announcement were many and varied. Some say that Facebook now resorts to simply copying what other have done (meaning Twitter's 6 seconds video app Vine); others say that 15s is "too much", feeling like those video pre-roll ads on YouTube; while others say that's exactly its purpose (to allow Instagram videos to be easily used as ads).
Considering the huge following Instagram has, having the option to record videos will certainly make them less likely to use another similar app, but even so there are still some differences between Instagram and Vine that will make people want to use one or the other depending on what they value most. As an ending note: just because you can record 15s video clips in Instagram, you aren't forced to do so; you can still record just a short 5 or 6 second clip. (You can also toggle the auto-play of the videos in the settings, should you worry about it using up your mobile data).
[Instagram for Android - Instagram for iOS]
Introducing Video on Instagram from Instagram on Vimeo.
Cinema for Video on Instagram from Instagram on Vimeo.
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