Tuesday, October 28, 2014

Nokia will get back to smartphones in 2016

The Microsoft/Nokia deal needs no introductions, but it seems the issue is far from over and Nokia will once again get back to the smartphone business in 2016, as soon as it's deal with Microsoft allows.

While Microsoft has the right to use the Nokia brand for the next 10 years, it only has exclusive rights during 18 months, meaning Nokia will be able to get back to the market with new smartphones in 2016, as hinted by its CEO.

Yes, the Nokia brand is still far to valuable and popular, and the fact that MS is speeding up their transition away from it (the new Windows Phone Lumias are no longer "Nokia") will only help a brand "reboot" that might end up helping Nokia.

I'm sure lots of people at Nokia look back and see just how wrong they were in underestimating a certain company that decided to create something called an iPhone, that had no keys and was quite expensive. Now... Nokia is as we know... and I'm sure their top  executives wish they could go back in time and do things differently.

Well... maybe there's still time. A reborn Nokia brand might finally focus on what many users expected them to do: to build quality devices, as they've proven they can do, but using the easily available Android that will give them access to the vast Google Play Store app portfolio. Maybe we shouldn't rule out Nokia's comeback... and wait a couple more years to see how they're cooking up for us.

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