Tuesday, August 11, 2015

Google outgrows itself and becomes Alphabet

Google is a digital empire that no longer is able to fit under the umbrella of its own name. So, there's a big change coming, and Google will become... Alphabet.

If it was April's 1st, no one would believe it; but it's real. Larry Page and Sergey Brin will step down from Google and become CEO and President of Alphabet, the parent company that will contain all the vast (and growing) number of areas that Google has been evolving into. As for Google itself, don't worry as it will still be around, and still be the "crown jewel" of the company, now with Sundar Pichai as CEO.

Google has become a digital empire with no signs of slowing down. From a simple search engine, Google has grown to be in areas as diverse as home automation (with NEST), driveless cars and balloons distributing internet (Google X), broadband service (Google Fiber), and even longevity research (Calico). It sure sounds like a science-fiction "omni-corp" that is tied into everything we might imagine.

With Alphabet, Google's founders will be able to better focus on their interests without having to micromanage Google itself, which will still represent the largest part of the company (for now) with its search, ad, YouTube, Android, and other areas. To figure out how it all worked out, we'll have to wait a few more years, and then look back at this moment... But, from what I can say (not being an expert of any kind in any sort of corporate management) it seems to make sense to me.

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